Blogging is a great marketing tactic that can help your organization connect with your customers, interact with them, build your brand and presence online, and increase your SEO (Search Engine Optimization). In the sports industry, blogs can be implemented to share content such as day-to-day highlights of the organization, fan experiences, statistics, game highlights, current […]

In this post, I have used the social media measurement tool, BoardReader, to track conversations ¬†taking place on forums specifically to the Vancouver Canucks organization. As we are less than one month away from the start date to the 2013-2014 season, I thought I’d analyze the Canucks. Let’s see if there is any hype going […]

Below is an example of a social media release. I grabbed a press release from Marketwire about a new partnership agreement between the BC Lions Football Club and McMillan LLP law firm. Karl Gustafson, QC Office Management Partner, Vancouver McMillan LLP p. 604.691.7427 karl.gustafson@mcmillan.ca Jamie Cartmell Director, Communications BC Lions Football Club p. 604.930.5469 or […]

Just think…now a days you never have to watch a game by yourself, ever again! (Especially when you’re away from your home turf). That’s right, there’s an app for that. Fanatic is designed just for you sports fans. Check out the full article from Mashable¬†here. I have to say, social media, mobile, social networking, etc. […]

Growing up with a family who loves sports, especially baseball, had led me to also love the art of stadiums. Stadiums really help to shape the atmosphere of a live game. The character, location, and the overall experience you had is what makes it memorable. As a sports fan, here are my top 10 favorite […]

Crazy to think that about 7 years ago, I joined Facebook and got the first generation iPod Nano for Christmas. And to look back and see how much has changed in less than a decade. To think Facebook led to an evolved online, social world and to the expansion of other platforms. To the iPod […]

An element of effective use of social media is: transparency. How clear is clear? The level of transparency is extremely important in the implementation of social media for your company. Need to build that trust between your brand and the user. The sports industry is a perfect example of what it means to be transparent. […]